Case Study Assessment of Angling Experience

slickness Study Assessment of Angling Experience Question 1 Define and discuss using germane(predicate) example from the case, the redundant characteristics of receipts that distinguish them from discernible products. Services argon one type of products with several(prenominal) special characteristics which ar really different with tangible products. The major special features of serve are to a greater extent intangibleness, heterogeneity, inseparability, and perishability. Those characteristics are also reflected in bathrooms case. 1. 1 IntangibilityCompare with the tangible products tangibility, the main characteristic of operate is intangibility which was shown through a set of actions. Intangibility characteristic of utility describes that avails target non be seen, felt, tasted, or touched thus one can non dis escape or store the gain. However, it is usually felt by tangible ethicals or tangible evidence. Moreover, religious service can non be inventoried, easil y patented, and easily displayed or communicated. From deceptions case, joke gives his nodes guide of look for and a series of fishing itinerary.These all are the intangible things to anglers. It cannot be touched, felt, or seen by his customers. However, his customers enjoyed their tours and gain fishes later his directive. Thus, this can be said that customers got natess services. Compared with his services business, throne utilize to be selling the tangible goods, either the rods, artificial flies or oilskins the department exchange are tangible. Moreover, beca example of the intangibility, pricing tricks services is tricky. Compared with material goods, pricing services are not easy. Same tangible goods also sold with a analogous price.In this case, the two jibes got different price after serviced. It seems that they gained a same series of services, and the feelings and appraisals are different. 1. 2 Heterogeneity Heterogeneity c formerlyrns the potential for steep variability in the performance of services (Bitner et al. , 2009). Contrast to service, tangible goods is standardization. Most of a type of physical goods is produced by one product line. There are no major differences among each one of them. However, uniform two leaves, in that respect are not two same services cropes.Providers performances are not same e real time, and the customers requirements are not same too. In detail, service delivery and customer satisfaction face on employee and customer action, and also well-nigh uncontrollable factors. In our case, when John worked in the fishing department, he wondered at how each piece of fishing equipment in a product line varied so little. It shows that tangible products are standardization. However, then, John provided services to two straddles, and got the distinct result. First oppose was very satisfaction, and flash couple was miserable, though John was same hard working.The different base make loveledge, object ives and nature conditions determines the different results. The off-keyset couple gift a good knowledge and experience of fishing, they enjoy in fishing. However, the second couple was the fist time fishing and their purpose was to relax and see the country. Moreover, the weather was great during the first time, but worst during the second time. Those factitious and uncontrollable elements influenced Johns two services processes. 1. 3 Inseparability Inseparability of end product and consumption involves the simultaneous production and consumption which characterizes most services.Compare with goods are first produced, then bribed, and then consumed, services are first booked, then produced and consumed simultaneously (Carmen & Langeard, 1980). It seems like that customers and employees affect each other. In this case, we can know that because of the gritty degree of adaptability of the first couple, John interact well with them. However, well-nigh other two anglers gained t he unsatisfied service because of their bad communication. All customers and employees even the partial customers play an important role in whole process because services inseparability.Furthermore, because of this feature of services, mass production is difficult. The production and consumption are simultaneous. Hence, John lost a group of anglers in December due to he cannot service two groups in a same time. 1. 4 Perishability The final characteristic of service is perishable. Tangible goods could be stocked, contrast by services cannot be saved, stores, resold or returned (Valarie & Dwayne, 2009). In this case, John used to promoted departments inventory system and just lay aside the rod that can be sold later. It shows that physical goods can be stored. However, John can not saved his services and provide it later.So, he lost a group of customers in December. Hence, the service is very different with the tangible goods. By these characteristics, some problems are discussed nex t question. Question 2 Explain, using examples how the problems stemming from the special characteristics of services are impacting on Johns command services. 2. 1 In General collect to the four characteristics of services, some problems are derived. Some problems are unavoidable and some of them can be avoidable. The problems provide from intangibility including hardly controlling, easy to be copied and unable to evaluate the bore.Heterogeneity causes problem almost quality measurement. Inseparability not allows mass production of service. Moreover, perishability makes return or resold of service im doable. Several of these problems impact on Johns command service as well. 2. 2 Problems Created by Intangibility Intangibility shows the following selling problems. Firstly, services cannot be stored, thus when requires reach the peak or foot it is hard for executers to control. Secondly, services are so difficult to be patented that it is convenient for its competitors to dupl icate them.Thirdly, customers are not able to realize the quality of service because service is invisible and cannot be touched. Johns new guiding service is not easy to store. Thereof, during December there was a peak period of fly fishing and John are not qualified to provide efficient service. On contrary, in the next two workweek of November there were no customers visiting Tasmania for chasing trout. Since John provides guiding service, he cannot remove Decembers service to November. It is beyond the scope of his control. The guiding service that John operates is easy to be imitated.There is another fishing guide who ran in Launceston. The service it provides is standardized with Johns. This is a threat to John. The market share for John in Australia is cut down. Furthermore, the feature of intangibility determines the service value is hard to be silent by consumers. Johns guiding service is not an exceptional. Customers hand no idea what a guiding service is. The marketing manager of a large sporting equipment retailer in North America would not know what a guiding service is if John did not send him the information about this service. 2. 3 Problems Created by HeterogeneityThe most repellent challenge that heterogeneity creates is difficulty of quality measurement. Since criteria for judging the quality of service is based on customers notion, managers are not possible to control it. In the case, there was an American couple who are twain good anglers. They have more fishing experience than John. In this trip, John learned more from this experience and the couple also had a great time. They even pre-booked another two weeks for the next fishing season. It is just because the American couple thought this trip was so wonderful that they measured this service is worthwhile.However by November, the Canadians week of trout fishing is no that smooth. It became less happy because of lacking experience of fly fishing causes few landed trout and full week raining. Even worse, one of the customers sprained an ankle. In these two events John provided the same service however he received different results. John cannot ensure whether his supplies are original. In December John introduced the New Zealanders to another fishing guide in Launceston. This increased the chance of heterogeneity because different suppliers are not possible to gallop the exactly the same services. Take the health industry for instance.Several suppliers provide a same benevolent of service, nevertheless consumers perception is different. Some customers consider it as good service whereas another do not satisfied with it. This is because different providers service is distinctive due to the nature of human beings. 2. 4 Problems Created by Inseparability According to Zeithaml, Dwayne and Gremeler, because services often are produced and consumed at the same time, mass production is difficult (2009). The service producers generate service and the service is consume d by customer at the same time, therefore service is impossible to be produced in large amount.The consumers who John received accepted his service while he provided it. It is absurd that John created services such as airport picking up and dropping off first then the customers enjoyed them. For example, the helicopter sent an urgent fax to John informed him that they were not on tap(predicate) until after mid-February. It frustrated John that he was not able to transport his clients to the best fishing area. In addition, for John it is inconvenient for him when he has several customers to pick up or drop off. It is typical in November, John received two contacts that require a fly fishing in the first week of December.The worse thing is that neither of the customers could change their original arrangement. John could not separate his services. 2. 5 Problems Created by Perishability The factor of perishability leads to the problem that service cannot be returned. Service is consume d at the same time when it is manufactured, thereby once the service is provided it cannot be returned or resold. In November, two Canadian customers who were doing fishing for relax received an unhappy experience. Lacking experience of fly fishing they landed few trout. The entire weeks heartbreaking raining prevented them from lake fishing.Moreover, one of the anglers sprained an ankle while crossing wet rocks. Even though John understood that the Canadian did not enjoy their fishing trip, he had no way to go back. John cannot outcome the service back because time cannot be reversed. For instance, customers who have an ugly haircut cannot ask the barber to undo it, because the service of haircut is perished (Clemes, 2002). 2. 6 Problems Difficult to Avoid Due to the problems derived above, intermissions generate naturally. Customer Gap Customer gap appears because of the keep between customers expectation and perception.Customers have their own expectations based on their expe rience and objectives. In this case, the Canadian customer who came to Australia for relax do not have the experience of fly fishing. They consider the service could offer them a wonderful time. However, the insufficient experience of fishing made them catch few trout. Adding the bad weather and the injury, the Canadian dissatisfied with the trip and request a reduced charge. This gap is relatively huge and John necessitate to improve his service. Provider Gap Firstly, John serves his customer by the same way.For the fishing skillful couple and unskillful people, John took the same measure. Secondly, John not communicated well with its customers. The customers who chose his service in the first week of December were transferred to another service provider. The problems presented above are the major reason why Johns business went down. In conclusion, because of the special features of service, there are several problems should be considered and solved. Marketers of services face som e actual and distinctive challenges which should be solved by the utilization of marketing mix.Question 3 Explain how John could use the extended marketing mix elements to help manage the problems caused by the special characteristics of services. The question 2 mentioned some problems caused by the special characteristics of service. Marketers like John could use the marketing mix to manage those problems and proposal a whole strategy of their business. The traditional marketing mix will help John to manage the problem from production, place, packaging, and price (Kotler & Armstrong, 2006). Because of intangibility characteristic and the limitations of Johns service, he can add both tangible products and services in his business.For example, he could be the agent between his customers and fishing departments. Then, customers can purchase fishing equipments which are travel to them, because John known them clearly. Moreover, due to intangible and perishability of service, Johns p romotion ways are not enough. John can exploit more methods like put some advertising in the relevant websites, sponsor fishing competitions and some things like that. However, because of the distinct features of service, the traditional marketing mix can not cover all problems. It extended three more elements which are people, physical evidence, and process (Booms & Bitner, 1981) . 1 People People element is defined as all human actors who play a part in service delivery and thus influence the buyers perceptions in the service environment. Thus, customers, employees, and the customers in the service environment all play the important roles (Bitner et al. , 2009). With use this element, John can do following things to manage those problems. First, because John just has himself as an employee, he lost some opportunities. Then, John need employ more employees to help him supporting his business. After that, because guiding service is a high skill service, John should train his employe es.John also can bring a reward system based on the satisfaction of employees to avoid the problems of service quality. Another role, customers, also draws marketers attention. Marketers should education their customers before provide service. Because guiding service need customers deeper involvement, John could send a video of basic knowledge and potential jeopardy of his services to his customers. Then, they can interact better. 3. 2 Physical evidence Physical evidence is the cue that customers work out on to assess the quality of service and service providers to put forth their significant information (Lovelock, 2004).As Johns guiding service, it already had some physical evidence. However, there are still some limitations as mentioned before. Firstly, John needs to increase all kinds of materials that reflect his guided trip. Thus, customers will maximally understand his service. For example, John should enrich his website. He could upload some videos about guided fishing trip s. Potential customers can be divided into two sections as experienced customer and inexperienced customer. For those experienced customers, the information should be about new fishing areas or new activities.For the inexperienced customers, it should provide skills or equipment for fishing. Secondly, it is suggested that John needs to have his own transporting vehicles to send customers. One side is to avoid the situation of lacking hiring sources, the other side is to fit different customers need. For instance, if the customers who require a short trip then John could provide them cars to go fishing. Sometimes, customers have their vocation that they get plenty of time sailing is a perfect option. Furthermore, for these long distance customers and silver is not a problem for them aeroplane is chosen to send them to the best fishing area.In this way, the customer gap could be narrowed since their needs are fulfilled. Lastly, John could provide some souvenir after trips. Thus, cust omers whitethorn actually realize what they have obtained from the service. 3. 3 Process Process is the actual procedures, mechanisms, and flow of activities by which the service is delivered (Zeithaml, Bitner & Gremler, 2009). John could use blueprint to depict the service process. By using the blueprint, John may fall upon out the customer segmentation. For example, John may categorize consumers as experienced ones and inexperienced ones.Then John could offer two different processes for each group. For the experienced ones, John could present a more customized process which customers could strike their favorite rod and apply their own ways of fishing. As for the immature consumers, John should provide them a standardized process. It may offer the same rod for customers and consumers have to stay in a specify area. John also needs to educate his customers especially the inexperienced customers. He could hire a fishing coach to instruct anglers the procedure of fishing. Through t his way, unskillful clients will not fish blindly. 3. 4 ConclusionService as intangible products distinguishes from physical goods. Besides the traditional four Ps, the three Ps are mainly used to enhance service. Johns guiding service may become prosperous if he makes use of the three Ps. Word Count 2496 Reference List 1. Boom, B. , & Bitner, M. , 1981, Marketing Strategies and Organizational Structures for Service Firms, Marketing of Services, 1981 2. Carmen, M. , & Langeard, E. , 1980, development Strategies of Service Firms, Strategic Management Journal, January-March, 1980 3. Clemes, M. , 2002, New Zealand Case Studies in Strategic Marketing, 5th edition, Dunmore Press, New Zealand . Kotler, P. & Armstrong, G. , 2006, Principles of Marketing, 12nd edition, Pearson fosterage Inc. , New Jersey 5. Lovelock, C. , & Wirtz, J. , 2004, Services Marketing People, Technology, Strategy, 5th edition, Pearson Education, Singapore 6. Zeithaml, V. , Bitner, M. , & Gremler, D. , 2009, Servic e Marketing, 5th edition, McGraw Hill, Singapore 7. Zeithaml, V. , Parasuraman, A. , & Berry, L. , 1985, Problems and Strategies in Services Marketing, The Journal of Marketing, Spring, 1985 8. http//www. docstoc. com/docs/16690264/GOODS-AND-SERVICES/, Accessed at 20th, Apr, 2009

Compare the use of motivation theories at Center Parcs Essay

I will be researching different job types in digest Parks so I piece of ass see the different management styles of each sector and I sh all in all be looking at the motivational factors within the organisation.Three different job roles at nubble Parcs and what theorist is involved.The first job I will be looking at is a urine sports Instructor, theyre looking for somebody who can windsurf, use a dinghy, a powerboat, a kayak and is convinced(p) in abseiling, rock climbing and playing football. You will be asked to instruct people in all of the above, first-aid is a must as you will be accomplishmenting with activities which could all pose a earthshaking risk to health including activities including deep, cold water. They also expect that you obtain a professional attitude at all times, despite the customers getting on your nerves. Staff will be given free daytime passes to the park, I think this is typical of Mayo as people like to feel like the expound of the team, this als o meets their social needs at work. If theyre working in a team wherefore you have a good chance to get your ideas across to other team members for them to ram exertion on your ideas, suggestions and opinions.The second job I will be looking at is a feed and beverage assistant, they require that you maintain a professional attitude at all times, they state that your duties atomic number 18 table services, preparing the restaurant to a set criterion, taking orders, bar duties and you must serve drinks from the bar, serving meals, make clean and tidying up at the end of your shift. You will be handling a lot of cash by dint of your shifts, they expect you to be honest about it and full training will be given to work with cash in hand. You must ensure that all the guests are happy with their stay and their meals. The theorist freighter this would in fact be Taylor, this is driven by money as youre handling quite an a lot of money. As with this youre typically paid by every ta ble you clean, take orders from and hours behind the bar (as one of my friends mention, she got paid by every table she cleaned and took orders from). Taylor also comes into play as you get a bonus at the end of the month and a typical bonus at the end of the year (around Christmas time) andthis makes employees strive to do as much as they can as it is a performance related bonus.The last job I will be looking at is a Life bear, theyre looking for somebody to assist in the smooth running of the subtropical swimming nirvana by guarding the inside and outside of the pool areas, the lifeguard must maintain a high standard of hygiene in order to offer the best services to holiday guests. They also request that you maintain a professional and a reliable attitude at all times and to put the pencil eraser of their swimmers first. The motivational theory behind this job would be Herzberg as being a lifeguard can bring some sense of achievement, this proves that you are qualified to take c are of people, watch them and possibly scavenge their lives when the time comes. A high hygiene standard is required for this and this can be an achievement in itself as if you get through this shows you have nearly impeccable hygiene.ConclusionI think total Parcs has chosen different rewards, for example different bonuses and different objectives to obtain these bonuses and different material bonuses such as free day passes and unlimited use of services and stations around the park, because it scales with the difficulty of the job. For example, anybody can be a beverage assistant but it takes a lot of qualifications and knowhow to become a life guard and since lifeguards are scarce and theyre offering really competitive pay and bonuses to compete with other companies that ask life guards. Its the same with Water sports instructors as they have to be highly skilled in all forms of water sports, it takes a lot of time to get that much knowledge of water sports so its a difficult j ob to do as you need to remember everything.I harbor that this is one of the best policies to have as the bonuses and rewards scale with the harder jobs. The harder the job, the better the rewards.

The Indigo Spell Chapter Eleven

MARCUS DISAPPEARED TO WHEREVER it was he was screen verboten, and I drove al-Qaida. What hed utter to me relieve seemed outlandish. I kept telling myself n angiotensin-converting enzyme of it could be true. It do things a lot easier to tradele.Back at Amberwood, I found the usual buzz of heretoforeing savant activity. It felt comforting after my shocking outing, far removed from fanatics and cryptic spells. My phone buzzed with a text edition message the minute I stepped into my dorm room. It was from Jill succeed see us when youre screening. I sighed. nary(prenominal) counterweight for the wicked, it would seem. I left field(a) my purse in my room and thus trudged down to the second understructure, unsure of what Id find.Jill receptive her door, sounding immensely relieved to see me. Thank God. We have a situation.We always have a situation, I said. I stepped within and axiom Ange row sitting on the floor, back against the w alone and a sorry expression on her casing. What happened?She looked up quickly. It wasnt my fault.The sinking feeling in my stomach increased. It never is, is it? I recur what happened?When Angeline ref put ond to say, Jill spoke up. She gave lead a concussion with an algebra news.Before I could even start to parse that, Angeline leapt to her feet. The amend said it wasnt a concussionWait. I glanced between them, half hoping theyd burst into laughter at the takeoff they mustiness be playing on me. You did somewhatthing to Trey that actu completelyy required medical attention?I barely touched him, she insisted.I sat down on Jills bed and resisted the urge to crawl nether its covers. No. You idlert do this. non again. What did the principal say? Oh, God. Where are we going to send you? After Angelines fray with a motivational group, it had been made precise clear that further fighting would cling her expelled.Eddie took the blame, said Jill. A small smile crossed her face as she spoke. There werent in real ity numerous witnesses, so Eddie said they were playing nigh in the library and tossing the book back and forth. He claimed he got business organisationless and threw the book too hard . . . and that it accidentally hit Trey on the head.Angeline nodded. Thats kind of what really happened with us.No, it wasnt, protested Jill. I saw it. You got mad when Trey told you it shouldnt be that hard to understand that x always has a different value.He implied that I was duncicalVari qualifieds didnt seem like too hard a concept to me, exclusively I could tell under Angelines bravado that she really was flustered. I always had the impression that back among the Keepers, Angeline had been a ottoman among her peers. Here she was constantly exhausting to hold up academically and socially adrift in a world very different from the one shed grown up in. That would imbibe anyone insecure. And while I questioned if Trey had ever said she was stupid, I could understand how some of his snarky c ommentary could be perceived that way.Did Eddie get in any serious trouble? I asked. I doubted hed get expelled for something like this, merely it would be effective my luck that hed get the punishment hed saved Angeline from.Detention, said Jill.He accepted it very bravely, added Angeline.Im sure he did, I said, wondering if either female child knew they were wearing mirror expressions of adoration. Look, Angeline, I slam the tutoring process must be frustrating, plainly you have to watch your temper, okay? Treys just trying to help.She looked skeptical. Hes got kind of an attitude sometimes.I know, but spate arent exactly lining up to fill his position. We need you here. Jill needs you here. Eddie needs you here. I saw some of her indignation fade at the mention of her friends and duty. Please try to lead with Trey.She gave a weak nod, and I stood up to leave. Jill hurried after me into the hallway. Hey, Sydney? How was your outing with Marcus?It was fine, I said, certainl y non round to dredge up Marcuss alarming revelations. Informative. And I learned how to play Skee-Ball.Jill nearly looked offended. You played Skee-Ball? I plan you were supposed to be learning virtually the Alchemists secret history.We multitasked, I said, not liking her tone.I left before she could comment further and texted Eddie when I reached my room. I striked what happened. Sorry. And thanks. His response was quick At least(prenominal) it wasnt a concussion.I braced myself for snark when I went to meet Adrian the next day. Jill had plausibly told him about my arcade trip, which would probably elicit a comment like, Nice to know youre so dedicated to crack the Alchemists. Way to keep your eye on the ball.When I hustleed up in front of Adrians apartment building, he was already time lag out front for me. As soon as I saw his grim face, my heart stopped. I jumped out of the car, just barely pausing to grab the keys as I went.Whats wrong? I exclaimed, jogging up to him .He slumbered a hand on my shoulder, but I was too worried to care about the touch. Sydney, I dont requisite you to freak out. Theres no lasting damage.I looked him over. Are you okay? Were you detriment?For a moment, his somber expression turned puzzled. Then, he understood. Oh, you mobilize its me? No, Im fine. Come on.He led me rough the back of his building, to the private parking lot used by residents. I came to a halt, my jaw dropping as I took in the terrible, ghastly scene. A couple other(a)(a) residents were milling approximately, and a jurisprudence officer stood nearby taking notes. Around us, seven parked cars had their tires slashed.Including the Mustang.NoI ran over to its side, kneel and examining the damage. I felt like I was in the middle of a war, kneeling by a fallen comrade on the battlefield. I was practically on the verge of shouting, Dont you die on meAdrian crouched beside me. The tires can be replaced. I think my insurance will even cover it.I was still horrified. Who did this?He shrugged. Some kids, I guess. They hit a few cars one block over yesterday.And you didnt think that was outlay mentioning to me?Well, I didnt know they were going to come here too. Besides, I knew youd flip out and want to assign up twenty-four-hour surveillance on this place.Thats not a bad idea. I glanced up at his building. You should call down to the landlord about it.Adrian didnt seem nearly as concerned as he should have been. I dont know that hed go for it. I mean, this isnt really a dangerous neighborhood.I pointed at the Mustang. Then how come this happened? raze though we could take Latte to Los Angeles, we still had to wait around to finish up with the police and then get a tow truck. I made sure the tow truck driver knew that he better not get a scratch on the car, and then I watched mournfully as it was hauled away. Once that sunny splash of yellow disappeared around a corner, I turned to Adrian.Ready to go?Do we have enough time?I lo oked at my cell phone and groaned. Wed burned up a lot of time handling the vandalism aftermath. And yet, I hated to wait until tomorrow, seeing as Id already lost time yesterday while dealing with Marcus. I called Ms. Terwilliger and asked if shed cover for me if I came in after curfew.Yes, yes, of course, she said, in a tone that suggested she couldnt understand wherefore Id even bothered calling her. average talk to more of those missys.Ms. Terwilliger had given me six names. Wed already taken care of Wendy Stone. Three of the girls lived relatively constrictive together, and they were our goal tonight. The last two were closer to the coast, and we hoped to reach them tomorrow. Adrian tried making conversation with me throughout the drive, but my mind was still on the Mustang.God, Im an idiot, I said, once wed almost reached our destination.Thats never a term Id use to describe you, he said promptly. Articulate. Well dressed to the nines(p). Smart. Organized. Beautiful. Id us e those terms, but never idiot.I nearly asked why beautiful had come after organized and then remembered the actual concern. Im obsessing about that car when girls lives are on the line. Its stupid. My priorities are messed up.My eyes were on the road, but I could tell he was smiling. If your priorities were really messed up, you wouldve followed that tow truck. further here you are, off to help perfect strangers. Thats a portentous thing, Sage.Dont rule yourself out, I said. Youre pretty noble too, going on all these outings with me.Well, its not the same as Skee-Ball, but itll have to do. How was that anyway? Did you really learn anything?I learned a lot some pretty unbelievable stuff, actually. Im still time lag to get some proof, though.Luck was with us initially. The first two girls were home, though their reactions were similar to Wendy Stones. This time, Id had the foresight to leave the newspaper article, in the hopes it would make a stronger impression. That ghastly pi cture at least gave them pause, but I left not knowing if theyd really take me seriously or use the agate charms.Our good component ran out when we reached the last name. She too was a col sticke student, meaning we had another campus visit. Her name was Lynne Titus, and she lived in a sorority house. I admit, as I knocked on the door, I was fully prepared to find a group of girls dressed in pink, having a pillow fight in their living room. But when we were shown in, we discovered an orderly home not all that different from Wendys building. Some girls were coming and going, while others sat around with textbooks and papers.Lynne? asked the girl whod permit us inside. You just missed her.I knew this shouldnt be a surprise. These girls had lives. They wouldnt all be delay around for me to come by and talk to them. I glanced uneasily at a window, taking note of the purpling sky. each idea when shell be back?The girl shook her head. No, sorry. I dont know where she went.Adrian and I exchanged looks. Youre detached from your curfew, he reminded me.I know. But that doesnt mean I want to spend all night waiting for Lynne. I did some mental calculations. I suppose we could wait a couple of hours. Three at most.Adrian seemed supremely delighted by this, and I couldnt help but wonder if he was more frantic at hanging out on a college campus . . . or at spending time with me. Whats dramatic play to do around here? he asked our hostess. He glanced around at the quiet academic environment. No raging parties here, huh?The girl put on a disapproving expression. Were a very serious sorority. If youre looking for parties, I guarantee theres one going on just down the street. Those girls have one both night. Adrian shot me a hopeful look.Oh, come on, I said. Cant we find some nice museum?We want to proceed close, in case Lynne comes back, Adrian said. Something told me if the party had been all the way across campus, he still wouldve pushed for it. Besides, if you want to go to college so badly, you should see the full scope of what it has to offer. And arent you a fan of Greek stuff?That was hardly what I had in mind, and he knew it. I reluctantly agreed but warned him he couldnt drink. I was sporting the browned wig and presumed he was using spirit to mask us further. Alcohol would diminish his ability to pull it all off. Plus, I just didnt want to see him drunk.It was easy to find the party house because we could hear the music blasting from it. A guy and a girl openly drinking beer from plastic cups contestd us at the door. This is Greek only, the girl said. She looked as though she might fall off her stool. Who are you with?I pointed vaguely toward Lynnes sorority. Um, them.alpha Yam Ergo, said Adrian, without hesitation. I expected the door squad to point out that most of those werent even Greek letters. Maybe it was because Adrian spoke so confidently or because theyd had too oftentimes beer but the guy waved us inside.It was almost l ike being back at the arcade, an overwhelming run of stimuli. The house was crowded and loud, with smoke hanging in the air and alcohol flowing freely. Several people offered us drinks, and some girl invited us three times to play beer pong, forgetting that shed already spoken to us. I regarded it all in amazement, trying to keep the disgust off my face. What a waste of tuition. This is ruining all my collegiate dreams, I shouted to Adrian. Isnt there anything to do thats not drinking or being stupid?He scanned around, able to see more of the room from his greater height. He brightened. That looks promising. He caught hold of my hand. Come on.In a surprisingly nice and spacious kitchen, we found several girls sitting on the floor painting blank T- fit outs. Judging from the sloppy job and paint spills, they too had been indulging in alcohol. virtuoso girl had a cup of beer next to an identical cup of paint, and I hoped she wouldnt mix them up.What are you doing? I asked.One of th e girls glanced up and grinned. Making shirts for the winter carnival. You want to help?Before I could say no, Adrian was already on the ground with them. Do I ever. He helped himself to a white T-shirt and a clangour with blue devil paint on it. What are we putting on these? The girls shoddy die hard made that a valid question.Our names, said one girl.Winter stuff, said another.That was good enough for Adrian. He set to work painting snowflakes on the shirt. Unable to help myself, I knelt down to get a better look. any(prenominal) his faults, Adrian was a decent artist. He mixed in a few other colors, making the snowflakes involved and stylized. At one point, he paused to light a clove cigarette, sharing one of the girls ashtrays. It was a vestments I didnt really like, but at least the rest of the smoke in this place masked his. As he was finishing up the shirt and writing out the sororitys name, I noticed that all the other girls had stopped to stare.Thats amazing, said one , her eyes wide. Can I have it?I want it, insisted another.Ill make each of you one, he assured them. The way they looked at him was an unwelcome reminder of the breadth of his experience with other women. I shifted a little closer to him, just so they wouldnt get any ideas.He pass on the white shirt to the first girl and then set to work on a blue shirt. Once he fulfilled his promise to each girl, he sifted through the T-shirt stack until he found a mens-size black one. Gotta pay tribute to my fraternity.Right, I scoffed. Alpha Yam Ergo.Adrian nodded solemnly. A very old and prestigious societyIve never heard of them, said the girl whod claimed the first shirt.They dont let many people in, he said. In white paint, he wrote his fake fraternitys initials AYE.Isnt that what pirates say? asked one of the other girls.Well, the Alpha Yams have nautical origins, he explained. To my horror he began painting a pirate skeleton travel a motorcycle.Oh, no, I groaned. Not the tattoo.Its our l ogo, he said. Adrian and I had once had to investigate a tattoo parlor, and to steal the owner, hed gone in and pretended to be interested in a tattoo that sounded very very much like what he was drawing now. At least, I assumed hed been pretending. Isnt it badass?Badass wasnt quite the word I wouldve used, but despite it being such a ridiculous image, he actually did a good job. I made myself comfortable, drawing my knees up to me and leaning against the wall. He soon stopped with his banter and grew completely oblivious in his work, meticulously painting the skeletons bones as well as that of a skeleton parrot sitting on the pirates shoulder. I studied his features as he worked, fascinated by the joy in his eyes. Art was one of the few things that seemed to anchor him and drive that darkness in him away. He seemed to glow with an internal light, one that enhanced his already handsome features. It was another rare and beautiful glimpse of the intense, passionate constitution l ying beneath the jokes. It came through in his art. It had come through when he osculationed me.Adrian suddenly glanced up at me. Our gazes locked, and I felt like he could read my mind. How often did he think about that kiss? And if he really was crazy about me, did he imagine more than just kissing? Did he fantasize about me? What kinds of things did he think about? His lips on my neck? His hand on my leg? And was that leg bare . . . ?I was afraid of what my eyes might betray and quickly looked away. Desperately, I groped for some witty and nonsentimental comment. Dont forget the ninja throwing stars.Right. I could feel Adrians gaze on me a few moments longer. There was something unmistakable to it, a warmth that enveloped me. I didnt look back until I was certain his attention was again on the shirt. He added the stars and then sat back triumphantly. Pretty cool, huh?Its not bad, I said. In truth, it was kind of amazing.You want one too? The smile he gave me stirred up those wa rm feelings again. I couldnt help but smile back.We dont have the time, I managed to say. Weve got to check on Lynne.Ill make you a fast one.Not the pirate, I warned. He found a small purple shirt and began painting on it in coin. proud?Its your color, he insisted. A thrill ran through me at his words. Adrian could see auras, the light that surrounded all people and was tied into their personalities. Hed told me that mine was yellow, a color most intellectuals had. But hed also said I had flares of purple, which indicated a passionate and spiritual nature. Those werent qualities I usually thought I possessed . . . but sometimes, I wished I did.I watched, enthralled, as he particolored a large silver heart with flames edging one side. The whole design was Celtic in style. It was beautiful.Where did you get that from? I asked in awe. Id seen a lot of his work but never anything like this.His eyes were on his heart, completely caught up in his work. Just something squawk around in my head. Reminds me of you. Fiery and sweet, all at the same time. A flame in the dark, illumine my way. His voice . . . his words . . . I recognized one of his spirit-driven moments. It shouldve unnerved me, but there was something sensual about the way he spoke, something that made my breath catch. A flame in the dark.He swapped out the silver paintbrush for a black one. Before I could stop him, he wrote over the heart AYE. Underneath it, in smaller letters, he added HONORARY MEMBER.What are you doing? I cried. The spell had shattered. You ruined itAdrian regarded me with a mischievous look. I figured youd be flattered at being accepted as an honorary member.How can I get in? asked one of the girls.In spite of my outrage, I took the shirt when he offered it to me. I held it up gingerly, elaborated not to mess up the paint job. Even through the ridiculous words, the fiery heart was still stunning. It shone through, and I couldnt stop admiring it. How could someone so irreverent c reate something so beautiful? When I eventually looked up again, I found Adrian watching me. That earlier thrall seized me, and I found myself unable to move.You havent painted anything, he said softly.Thats because I have zero creativity, I told him.Everyones got some creativity, he insisted. He reach me the silver brush and slid over to join me against the wall. Our legs and arms touched. He laid out his own AYE shirt across his lap. Go ahead. Add something, anything.I shook my head in protest and tried to hand him the brush. I cant draw or paint. Ill ruin it.Sydney. He pushed the brush back into my hand. Its a pirate skeleton, not the Mona Lisa. Youre not going to decrease its value.Maybe not, but I had a hard time imagining what I could possibly add to this. I could do a lot of things, but this was out of my league particularly compared to his skill. Something in his expression drove me, however, and after a lot of thought, I gave my best shot at drawing a tie around the ske letons neck. Adrian frowned.Is that a noose?Its a tie I cried, trying not to feel offended.He laughed, clearly delighted at this. My mistake.He can go to a boardroom meeting, I added, feeling a need to defend my work. Hes very proper now.Adrian seemed to like that even more. Of course he is. Proper and dangerous. A little of his mirth faded, and he grew pensive as he studied me, holding me in his gaze. Just like you.Id been so worried about the artistic challenge that I wasnt aware of just how close hed moved to me until now. So many details came into focus. The shape of his lips, the line of his neck. Im not dangerous, I breathed.He brought his face toward mine. You are to me.And somehow, against all reason, we were kissing. I closed my eyes, and the world around me faded. The noise, the smoke . . . it was gone. All that mattered was the taste of his mouth, a mix of cloves and mints. There was a fierceness in his kiss, a desperation . . . and I answered, just as hungry for him. I d idnt stop him when he pulled me closer, so that I almost sat on his lap. Id never been wrapped around someones body like that, and I was shock at how eagerly mine responded. His arm went around my waist, pulling me onto him further, and his other hand slid up the back of my neck, getting entangled in my hair. Amazingly, the wig stayed on. He took his lips away from my mouth, gently trailing kisses down to my neck. I tipped my head back, gasping when the intensity returned to his mouth. There was an animalistic quality that sent shock waves through the rest of my body. Some Alchemist voice warned me that this was exactly how a vampire would feed, but I had no fear. Adrian wouldnt hurt me, and I needed to know just how hard he could kiss me and Oh my GodAdrian and I jerked apart as though someone had thrown cold water on us, though our legs stayed entangled. I glanced around in a panic, half expecting to see an outraged Stanton standing over us. Instead, I looked up into the terrified face of a girl I didnt know. She wasnt even looking at us.You guys wont believe what happened she exclaimed, directing her words to our faller artists. She pointed vaguely behind her. Over across the street at Kappa, they found one of their girls unconscious, and they cant wake her up. I dont know what happened, but it sounds like she was attacked. Theres police out front and everything.Adrian and I stared at each other for one shocked moment. Then, wordlessly, we both stood up. He held my hand to steady me until my trembling legs strengthened. Im weak because of this news, I told myself. Not because I was just making out with a vampire.But those dangerous and intoxicating kisses faded almost instantly when we returned to Lynnes sorority. It was busy with frightened people, and campus security moved in and out, allowing us to step right inside the open door.What happened? I asked a brunette standing nearby.Its Lynne, she said, biting her lips. They just found her in an dispatch a uditorium.Something in the way she spoke made me uneasy. Is she . . . alive?The girl nodded. I dont know . . . I think so, but they said theres something really wrong. Shes unconscious and looks . . . well . . . old.I met Adrians eyes and vaguely noticed he had silver paint in his hair. Id still been holding the brush when Id wrapped my arms around him. Damn, he murmured. Too late.I wanted to scream in frustration. Wed been so close to warning her. Shed allegedly left just before wed arrived. What if wed come sooner? What if wed visited her before the other two girls? Id chosen the order randomly. Worse, what if wed been able to find her instead of having art time with the drunken sorority girls?What if I hadnt been all over Adrian? Or by chance hed been all over me. Whatever you wanted to call it, I hadnt exactly resisted.The more we learned, however, the more marvellous it seemed we wouldve been able to do anything if wed stuck around Lynnes house and investigated. Nobody knew w here shed gone. Only one person had seen her leave, a girl with curly blond hair who frustrated the campus police with her vague answers.Im sorry, she kept saying. I just . . . I cant remember the girl she left with.Nothing? asked one of the officers. Height? Age? Hair color?The girl frowned, looking as though she was using every ounce of mental effort. At last, she sagged in belabor and shook her head. Im sorry.Did she have black hair? I suggested.The girl brightened a little. Maybe. Er, wait. It might have been brown. No. Red, maybe?Adrian and I stepped away, knowing we could do no more. That girl seems awfully confused, I said as we walked back to my car.She certainly does, he agreed. Sound familiar?Very, I muttered, recognizing the signs of magic.No one could deny it. speedwell had been here. And wed been too late to stop her.

Monkey King

shrink from king is a maven of the most widely cognize Chinese mythological creature. It was first appeared in the novel called Xi You Ji (Journey to the West). As the legend begins, the monasticey King is born from the earth and known as the stone monkey. Then he entered a subvert which other monkeys are not brave enough to get into. The stone monkey was the only one to do so and they declared him King. Day by day, he feared that he would soon die and began a quest. It was on this journey that he learned the secrets of Martial Arts and immortality. At the same time, his behavior makes the gods in the heaven very angry.So they decide to catch him in order to make sure that they git take control of him. Unfortunately, due to fact that monkey king is a skilled fighter no one can defeat him. Eventually, these gods call upon Buddha to help them. The Buddha decides to let the monkey help a Monk to get the sutras. Along the way, the Monkey King is filled with antics of trickery, decei t, disobedience and yet through it all, he politic helps the monk and can be seen as overall having a good heart. Its just in his nature to play. We all like him because everyone in the society wants to live a life like monkey king. When he is angry, he neednt to hide his temper.When he is sad, it is possible for him to cry loudly without thinking other things. So the monkey king is an ideal character of us. Throughout history, the story has been a major part of Chinese culture. It has been made into a famous Chinese Opera, which is still being performed today. It has also been made into a resume which is still popular among teenagers. The cartoon called Havoc in the Heavenly Kingdom is Chinese first clowning cartoon. Millions of Chinese children hear the story of the monkey king before they go asleep. And millions of children buy the toy of the attractive monkey because of monkey king.

A Fierce Discontent

Indiana University Michael McGerr chronicles the development and eventual damp of the American progressive driving force in his 2003 work, A tearing Discontent The Rise and Fall of the reformist Movement in America, 1870-1920. He employs various literary techniques in his attempt to draw the reader into the creative activity that was America at the end of the 19th and beginning of the 20th centuries. More than a simple retelling of diachronic events, the book seeks to allow the reader to catch a glimpse of the emotions that swirled around at the time.Not only does McGerr strive an insight into the lives of all the key players in the historical drama, but McGerr allows the reader to see an image of what lifespan was like for the people who did not make it to the cover of history books, poor utmostmers and inter-city immigrants. McGerrs book captures far more angles than you would expect it to. A Fierce Discontent is filled with many of the authors let convictions roughly th e progressive era and the legacy it would leave.McGerr interestingly asserts that the excesses and overly-fervent radicalism of many of the leaders of the progressive movement would be responsible for events such as the Communist scare of the 1920s, the popularity of eugenics and racial tension in the coming decades. He uses the term coercively reform to describe the actions some radical progressives took in trying to affect the lives of the lower classes and in the end concludes that the folly of the progressive movement was in the fact that, reformers should not try too much. Furthermore, it is interesting to peck the McGerr believes that the meteoric fall of the progressive movement is still affecting our society and government today. He sees the go wrong of the progressive movement and its consequences as foreshadowing the overly liberal policies of Lyndon Johnsons Great Society and the revivification of American conservatism. When one looks at the political reality of both situations, there seems to be a whiz of parallelism.The progressive administrations of Theodore Roosevelt, Taft, and Wilson gave way to the laissez-faire conservatism of Harding, Coolidge, and Hoover. Similarly, the New Deal began by Franklin Roosevelt and continued by Kennedy and Johnson clique the table for the Reagan Revolution. There is certainly a discernible economic pattern that exists between the cardinal situations, although there seems to be noticeable societal differences. This can be attributed to the changing nature of what being cautious has come to mean in America.Whereas it was the progressives who fought so hard for prohibition and other defenses of morality, it would be the Reagan-era conservatives that would sway up these causes a little more than half a century later. Another, and perhaps questionable, aspect of McGerrs depiction is his vary assertion that the American progressive movement can be traced back to 1870. some historians date the formation of t he American progressive movement to the early 1890s.No where does McGerr rationalize the decision to date the movement to 1870, as there is almost no discussion of events or people before the early 1890s. art object minor in the context of the whole work, it is unusual that such a seemingly arbitrary date was given for the origins of a critical blockage in American history. A Fierce Discontent is good enjoyable, a fact that is greatly contributed to by the authors deliberate attempts to draw the reader into the period of history that McGerr is describing.Additionally, it is extremely comprehensive, covering each and every strike, robber baron, and anti-trust act you could possibly bring or want to know about. While some of McGerrs assertions seem to be questionable at times, He effectively brings to life the period around the turn to the 20th century, and makes the reader think about some of the lasting effects this turbulent time might have put into play. Bibliography McGerr, Mi chael, A Fierce Discontent The Rise and Fall of the American Progressive Movement,1870-1920, 2nd edition, Oxford University Press, 2005.

Leadership and Governance Essay Example | Topics and Well Written Essays - 250 words

Leadership and Governance - Essay exemplarFrom this study stresses thatan organization can quantify the performance of its leadership system in several ways. The plaza mentions employee turnover as a way to measure the performance of a leadership team. Productivity is the import of appropriate leadership, and happy and empowered employees. The leadership team should create an environment of trust if they desire to extradite happy employees and create an environment in which employees can easily acquire knowledge.This paper discusses that governance and anxiety are synonymous. Every organization has a set of morals and principles that they conform to in order to learn fluency in operations. The reporter agrees with the assertion that governance helps to create this environment, and is undoubtedly an important constituent of every organization that desires success. Appropriate governance strategies form a good relationship between the management, stakeholders, employees, and pote ntial customers. every loophole in governance may weaken the relationship between any of these parties. The result of a calendar week relationship is always failure and inadequate productivity. The example given in the post about inadequate governance triggering unethical behavior is quite relevant. Unethical behavior often causes disharmony among employees, and often associates with effectual consequences with the leadership team. In addition, there is a risk of stakeholders backing out if ethical and legal challenges come home an organization.

Application Controls, Monitoring, and Honeypots Essay

Application Controls, Monitoring, and Honeypots - act ExampleIn addition to maintaining the rules, someone must respond to the alerts. Sometimes signatures may also hold back valid activity, typifying that responding to alerts first studys determining whether the alert is the result of an intrusion or unexpected, but valid, arranging activity. All of these require highly trained mortalnel to carry out (Skoudis, 2002). The implication here is, and as our companys ICT director confirmed, that current intrusion detection systems are somewhat limited in capacity. This does not mean that current intrusion systems are not effective but only they are not as effective as required. Within the context of the stated, it is commonly held that anomaly detection will ultimately grow more valuable and robust because it has the latent to identify previously unknown intrusions or attacks. It is, thus, that the corporation is currently investigating the implementation of honeypots.Honeypots a re new security technologies that, while not a replacement for conventional intrusion detection systems, address some of the weaknesses of intrusion detection systems (Spitzner, 2003). As their only purpose is to be attacked, all traffic to the honeypot can be considered an intrusion or an anomaly of some sort. For this causality there is no need to separate normal traffic from anomalous this makes any data stash away from a honeypot of high value. Added to that, since honeypots have no production value, no resource or person should be communicating with them, and therefore any activity arriving at a honeypot is likely to be a probe, scan, or attack. Their value comes from their potential ability to capture scans, probes, attacks, and other malicious activity (Spitzner, 2003). there are three types of honeypots low interaction, sensitive interaction, and high interaction. In order to collect information a honeypot must interact with the attacker, and the level of interaction ref ers to the degree of interaction the honeypot has with a potential attacker (Spitzner, 2003). A low interaction honeypot provides minimal function, like an open port. A medium interaction honeypot simulates basic interactions like asking for a login and password, but providing no actual service to log into. High interaction honeypots offer a fully functioning service or operate system, which can potentially be compromised (Spitzner, 2003).Honeypots have also been shown to be effective against Internet worms. Laurent Oudot (2006) demonstrated how MSBlast could be detected and captured using Honeyd and some simple scripts. He also showed how worm propagation can be slowed using Honeyd to attract the worms attention and then respond very slowly to its requests. Using scripts, Oudot demonstrated how a honeypot could even launch a counter attack against a worm outbreak, either by isolating services or network segments, or by abusing the same vulnerability the worm employ and then tryi ng to kill the worm process.Honeypots do face several important challenges 1) honeypots are entirely unaware of attacks not directed at them, 2) they must avoid being fingerprinted because if an attacker can advantageously identify honeypots their usefulness will be severely limited, and 3) like so many security technologies, they require configuring and maintaining by a knowledgeable person (Spitzner, 2003).Honeypots, because of their very nature, excel at detection. What makes them most attractive in the area of detection is the fact that they