People Express Airlines Case Study Essay -- Business and Management St

People Express Airlines Case StudyAbstractIn the thoroughly documented case of the early low-fare and economy carrierPeople Express Airlines (PE) the common explanation for the rapid riseand decline is excessive merged goth. ground on a dynamic resourcebased, this case finds that it is not only the rate of growth embodiedin the resource buildup processeswhich determines the outcome of acorporate growth strategy.Despite the rapidly increasing financial problem by the spring of1986, PE continued to win praise for its impact on the respiratory tractsindustry and the abide by it offered to customers. But PE was fightingfor market share all over the country. In Denver, United andContinental were destroying Frontier. Other airlines continued toentice customers away with low fares and much amenities, (Pg18,Holland). People Express (PE)s low fare and economy strategy didchange in the speed of corporate growth and in otherwise vital strategicdecisions, like implementing a hub and new network and giving serviceto major airports but later it went down as PE try to grow faster andmerge with other airlines.Could people express have been saved? Why or why not?People Express (PE) was the first airline that was opened in the timeof US airline deregulation back in 70. People Express was one of themost impressive business triumph stories in airlines business, growingto the nations fifth largest air carrier by mid 80s, In 1985, itsrevenue were nearly $1 billion. By the end of...